Like an alter ego in a virtual world, the Avatar palette unveils a futuristic, cartoonish and fantastic version of reality. Art, architecture, furniture and fashion all succumb to this influence of playful fantasy.

Clean matte shades of green, yellow, and new blue vibrate together, exhibiting a luminosity stabilized only by flat black and white in this palette that represents the other side of reality.

Designs are made up of simplistic silhouettes and fun forms where color and/or quirkiness dominate.

Prints and patterns, often against backgrounds of white, are primarily abstract and boldly graphic.