The psychological effects of red

Our body is affected in different ways by different light wavelengths. Red light has the longest wavelength and the slowest vibratory rate. Red light has been shown to stimulate the heart and thus blood circulation. It also fortifies the body and helps build up red blood cells.

Color influences our emotions and psychological state too. Red is a very powerful color, associated with a high level of energy and stimulation. It goes hand in hand with adjectives such as courageous, antidepressant, assertive, determined, friendly, warm, and sensual. On the other hand, too much of some reds can make people feel irritable, impatient and even angry. Try to use somewhat subdued shades of red, like terra-cotta, or, if you wish to use bright red, assess how much you can use to make it a profitable addition to your environment without getting overwhelmed.

People who like to wear red tend to be ambitious, impulsive, excitable, and energetic. They tend to be high achievers, courageous and extroverted, which can make them good leaders.

Because of its stimulating effect, red is well suited to rooms where movement and activity are high, like the hall, staircase, exercise room or kitchen. But remember, you don't need to paint all the walls red to get the beneficial effects of this color; if you are not sure how much impact it will have, try it as an intermediate or accent color first.

Chiazzari, Suzie; The Complete Book of Color; Element Books, 1998, 256 pages.